Our values

The foundation for everything we do is our common values. They are the basis for the way that we behave and the way that we make decisions. Our values outline what is important to us, how we operate and what differentiates us from our competition. They demonstrate that ‘how’ we do things is just as important as ‘what’ we do. Embedding these values into our daily working lives allows us to create a unique identity which meets the expectations of our people and our stakeholders. We have six core values, and to ensure that they are easily remembered we created the mnemonic, IMPACT. This mnemonic also reflects the fact that our values have an impact on all aspects of our business.